Skip to content
03Case 03 / B2B GTM System

AI-powered GTM pipeline.
98% coverage, 100x cheaper.

A German logistics company needed to reach CTOs and CIOs across eight European markets. Manual prospecting consumed 15-20 hours a week and produced inconsistent results. We built an end-to-end AI pipeline that takes an ICP definition and produces ranked, campaign-ready outreach in 48 hours.

AI AutomationGTMOutbound
98%
verified email coverage
02Context

Reaching the right people
at scale was broken.

The target was senior decision-makers (CTOs, CIOs, VPs of Engineering) at 100-500 employee logistics companies across eight European markets. No system existed to identify, qualify, or contact them at scale.

Manual research produced inconsistent results with no prioritization. There was no way to distinguish high-fit from low-fit companies before investing effort. And existing AI copywriting tools cost $0.10-$0.50 per message, making a 500+ lead multichannel campaign financially unviable.

03Approach

Seven stages,
fully automated.

  1. i.

    ICP definition and filtering

    Structured filters applied to a B2B database. 262 companies matched across eight markets.

  2. ii.

    Decision-maker discovery

    Automated role and seniority matching. 3,060 contacts identified: CTOs, CIOs, VPs of Engineering.

  3. iii.

    Email waterfall and verification

    Smart multi-provider waterfall for email finding, then triple-layer verification. 98% coverage at 60% lower cost than single-provider.

  4. iv.

    Lead scoring and AI copywriting

    0-100 scoring across nine weighted categories. Then Claude-powered personalized outreach using proven copywriter frameworks. $1.80-$2.20 per 500 leads, versus $50-$250 with market tools.

04Outcome

ICP to campaign-ready
in 48 hours.

What used to take 2-3 weeks of manual research and writing now runs in 48 hours. Manual prospecting dropped from 15-20 hours per week to under one hour of QA.

The pipeline has since been deployed for multiple German logistics clients, each with a different ICP definition, same infrastructure.

i
98%
verified email coverage
ii
100x
lower copywriting cost
iii
48h
ICP to campaign-ready
iv
<1h
weekly manual work (QA only)

Stack

Core

PythonClaude Haiku 4.5

People & Email

ProspeoIcyPeasTryKitt

Verification

ReoonMulti-provider waterfall

Output

Campaign-ready CSVsAny sequencer
·
05Have a similar challenge?

Tell us your ICP.
We'll show you the pipeline.

30-minute discovery call. We'll sketch what the system looks like for your market.